Betty Boyns specialises in vintage and retro inspired images, producing wrapping paper, fabrics and other homeware products. The logo brief was to have a vintage feel that reflected the name behind the business and for this I decided to use a photographic element. The image of Betty taken in the 40’s had such a great composition and strength that it worked a treat coupled with the hand written typeface. The circular design sits nicely on the packaging and makes the ideal shape for stickers for sealing packaging.